Mid-level or Senior Marketing Manager (Demand Gen/Events)

About Boost My School: Boost My School is a leading EdTech company dedicated to empowering K-12 schools by providing a modern fundraising, events, and auctions platform. Our platform is trusted by over 200 schools to manage and increase their fundraising efforts, generating over $75 million in donations from 100,000 families. We are committed to making a meaningful impact on education by supporting schools in achieving their fundraising goals.

Key Responsibilities:

• Own the full-funnel narrative and craft messaging that moves prospects from awareness to purchase and renewal
• Optimize growth channels through testing, measurement, and doubling down on high-ROI tactics
• Optimize conversion funnels for webinars, newsletters, local events, and conferences
• Represent Boost on the road at conferences (up to twice monthly) to deepen relationships with prospects
• Craft and improve the Boost story for consistency across all campaigns and presentations
• Collaborate closely with Sales, Success, and Product teams to optimize brand strategy and streamline growth
• Analyze market trends and adapt strategies to ensure continuous growth

Required Skills and Ideal Candidate:

• 3+ years of demand generation or events marketing experience, preferably at a B2B SaaS startup
• Proven ability to own the full marketing funnel and drive results
• Experience with data-driven marketing and A/B testing
• Strong background in B2B SaaS marketing strategies
• Excellent communication and storytelling skills
• Ability to thrive in a fast-paced, remote-first environment
• Familiarity with the school fundraising industry is a significant advantage
• Experience with CRM and marketing automation tools
• Passion for education technology and its impact on communities