Senior Product Marketing Manager

Coder (Headquarters: Remote-first)

Product Marketing Marketing Go-to-market Messaging Positioning Developer Tools Cloud SaaS Remote Senior CDE AI Product Marketing

Company Description: Coder is the company behind the leading open-source Cloud Development Environment (CDE) platform, enabling developers to code faster and more securely. We help organizations modernize their development workflows and safely leverage AI coding agents.

Role Description: Coder is looking for an experienced Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for our CDE platform and solutions. You will be a key player in driving market awareness, adoption, and revenue growth.

Responsibilities:
- Develop clear and compelling product positioning and messaging tailored to different segments (developers, platform engineers, security teams, AI initiatives).
- Plan and execute product launches and go-to-market strategies for new features and solutions.
- Create high-impact marketing content, including website copy, datasheets, case studies, webinars, blog posts, and sales enablement materials.
- Conduct market research and competitive analysis to inform product strategy and positioning.
- Collaborate closely with Product Management, Sales, Engineering, and the wider Marketing team.
- Analyze marketing campaign performance and optimize strategies based on data.

Technical Skills/Experience Required:
- Proven track record in B2B product marketing, ideally within the developer tools, cloud infrastructure, SaaS, or enterprise software space.
- Exceptional written and verbal communication skills.
- Strong strategic thinking and analytical abilities.
- Experience developing go-to-market plans and executing product launches.
- Ability to translate complex technical concepts into clear, value-driven messaging.

Ideal Candidate:
- Understands the developer audience and the challenges Coder solves.
- Data-driven approach to marketing strategy and decision-making.
- Highly collaborative and able to work effectively across teams in a remote environment.
- Self-starter with a strong sense of ownership and drive.
- Comfortable in a fast-paced, high-growth startup environment.