VP of Marketing

About CrazyGames: CrazyGames is a leading browser games platform serving millions of users worldwide. We are a remote-first company based in Leuven, Belgium, dedicated to making browser games shine. Our platform helps developers create and distribute their games to a global audience, leveraging cutting-edge technologies like WebGPU and WebAssembly.

About the Role: CrazyGames, one of the largest platforms for browser games globally, is seeking a VP of Marketing to grow our userbase from 40 MAU to 50 MAU and beyond. You will focus on Product Marketing, Growth Marketing, and Communication. Your goal is to turn visitors into users and users into ambassadors through product initiatives based on a deeper understanding of our users.

Key Responsibilities:

• Lead the creation and implementation of comprehensive marketing strategies that align with product and growth objectives.
• Establish and grow the Product Marketing function, concentrating on audience understanding and engagement strategies.
• Oversee research on market trends, user behavior, and competitor analysis.
• Develop unique selling propositions and create a customer journey to identify touchpoints for effective marketing interventions.
• Supervise and mentor the Marketing team, fostering a collaborative environment.
• Track marketing performance, user acquisition, and SEO effectiveness using data to drive continuous improvement.
• Define and maintain a consistent brand voice across all marketing channels.

Required Skills:

• At least 8+ years of marketing experience with success in a senior role, preferably with a digital consumer product at scale.
• Extensive hands-on experience in Product Marketing, including developing strategies to understand and engage target audiences.
• Solid understanding of Growth Marketing strategies, particularly in User Acquisition, SEO, and Digital Marketing.
• Proven creative ability to generate innovative marketing ideas and campaigns.
• Exceptional written and verbal communication skills, with experience in crafting compelling marketing materials.
• Genuine interest in gaming and digital trends, with a keen understanding of the gaming community.

What We Offer:

• Manage a 5-person Marketing team and work closely with the 6-person Product team.
• Work on a large scale with a platform already having 40 million monthly users.
• A lot of responsibility and freedom.
• Flexible working hours and location.
• Team weeks in Europe.

**Apply here: https://crazygames.recruitee.com/o/vp-marketing