Hudl

Hudl, Inc. is a global sports technology company founded in 2006. It is the leader in sports video analysis and data, offering a suite of products and services that help teams, coaches, athletes, and fans capture, analyze, and share video and performance data across more than 40 sports. The Hudl platform includes solutions such as Hudl (video sharing), Assist (statistics and reporting), Sportscode (performance analysis), Hudl IQ (American football analytics), Insight, Studio, Coda, Wyscout, WIMU, Instat, StatsBomb, Balltime, Fastmodel, ADI, and many others. These tools enable users to review game footage, generate scouting reports, and gain AI‑powered insights that drive improvement.

Hudl serves organizations ranging from youth clubs, high schools, colleges, and professional sports leagues, and also provides Fan Engagement products like Hudl TV, ticketing, livestreaming, and a fan portal. The company operates from its headquarters at 600 P Street, Suite 400, Lincoln, NE, USA, and maintains additional offices in Spain, Italy, the Netherlands, the United Kingdom, India, and other locations worldwide.

The company was founded by David Graff, Brian Kaiser, and John Wirtz. Hudl has been recognized for its innovative culture and technology, receiving honors such as Fast Company’s Most Innovative Companies (2016), EY Entrepreneur of the Year finalist (2024), Newsweek’s Top 100 Most Loved Workplaces (2023), and the Quantum Workplace Eva Winner (2023). Its mission is to help athletes, coaches, and teams grow every day by delivering easy access to the right information, powered by video, data, and AI. Millions of users across 40 sports trust Hudl to maximize their potential.