Sanity

We are here to change an industry! We exist to profoundly evolve the way organizations communicate with their audience, and to help them rethink their approach and unlock new levels of performance in terms of how they use content and technology to make a difference in their world.

Our values are the foundations of this change – guiding how we behave and how we make decisions. They are meant to be practical, to guide you in your day‑to‑day, especially when facing tough decisions. They help us think from first principles and ensure every decision aligns with our core beliefs and purpose as a company.

We are pioneers: our mission is to change the content industry and be the #1 platform. We feel ownership, embrace challenges, and refuse to settle for mediocrity. We exist for customers, putting them first and building long‑term value. We trust and are worthy of trust, practicing “type 2 kindness” – honest, direct communication that fuels growth.

These principles drive a remote‑first culture, a focus on engineering excellence, and a commitment to delivering a flexible, all‑code content operating system that empowers developers, content creators, product owners, and business leaders worldwide.