Marketing Specialist

Schedo (Headquarters: Remote)

marketing saas scheduling digital marketing seo content marketing social media customer acquisition growth marketing Marketing

Schedo is an all-in-one SaaS scheduling application that streamlines appointments, accepts payments, and helps businesses grow. It provides customizable booking pages, automated reminders, and client insights. Designed for professionals and small businesses, Schedo offers a branded booking experience, enabling seamless scheduling, payment acceptance, and integrations with tools like Google Calendar, Google Meet, and Stripe.

We are seeking a highly motivated Marketing Specialist to join our team. This role is crucial in expanding our reach and driving adoption of the Schedo platform.

Responsibilities:
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, user acquisition, and engagement for Schedo.
- Manage and optimize campaigns across various channels including SEO, SEM, social media (e.g., LinkedIn, Twitter), email marketing, and content marketing.
- Create compelling and informative marketing content such as blog posts, website copy, case studies, social media updates, and ad copy, highlighting Schedo's unique features like custom booking pages, payment acceptance, analytics, and integrations.
- Analyze marketing performance data, user feedback, and market trends to identify opportunities for growth and optimize existing campaigns.
- Collaborate closely with product development, customer success, and sales teams to ensure consistent messaging and a strong product-market fit.
- Monitor competitor activities and industry shifts to maintain a competitive edge and identify new marketing avenues.
- Support initiatives for collecting and showcasing customer testimonials and success stories to build trust and credibility.

Technical Skills and Qualifications:
- Proven experience in digital marketing roles, preferably within a SaaS or technology company.
- Strong understanding of SEO/SEM best practices, Google Analytics, and other marketing analytics tools.
- Proficiency with marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills with a knack for creating engaging content.
- Ability to analyze data and translate insights into actionable marketing strategies.

Ideal Candidate:
- A self-starter who is passionate about helping small businesses and professionals succeed.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
- Possesses a strong growth mindset and is eager to experiment with new marketing approaches.
- Experience with scheduling tools or similar productivity software is a plus.
- A proactive individual who can work independently as well as part of a collaborative team.